Natalie Cao reflects on the power of mentorship, her time as a First Tee Scholar

Natalie Cao is a collegiate golfer, First Tee Scholar and soon-to-be graduate from the University of Pennsylvania.

While she loved golf from three years old, she struggled with the independent nature of the sport until her parents enrolled her in First Tee when she was in fifth grade. Upon joining First Tee, she realized golf could be something more than just a competitive sport and was immediately drawn to the life skills curriculum. She quickly integrated herself into the community at First Tee – Greater Houston and began junior coaching while she was in middle school.

As a successful junior golfer, her eyes continued to be set on the future and finding where she could best pursue her goals as a golfer as well as her hopes of becoming a financial advisor. Soon she found the best of both worlds: the University of Pennsylvania, where she could play on the golf team as well as pursue a degree in economics.

Around this same time, Natalie applied and was accepted to the First Tee Scholarship Program. Throughout her time in the program, she was able to meet a network of hundreds of people across the country including other First Tee Scholars, First Tee leadership and her mentor, Valerie Wong Fountain.

The First Tee Scholarship Program assigns each member with a designated mentor during their freshman year to help them navigate their time in college and beyond. Natalie’s mentor, Valerie, is a Managing Director at Morgan Stanley in the Firm’s New York City office. Like Natalie, Valerie also played collegiate golf at the University of Pennsylvania, and she is involved with First Tee as a board member of First Tee – Metropolitan New York. The relationship between the two quickly flourished after they met in person for the first time to play golf while Natalie was visiting New York City over the summer after her freshman year.

Natalie and Valerie engaged on topics ranging from career advice to leadership to negotiating offers.  In addition, Valerie opened doors to opportunities at Morgan Stanley and provided additional networking experiences in the asset management industry. Throughout her time at the University of Pennsylvania, Natalie flourished academically and athletically. She completed two internships with Morgan Stanley as part of the Firm’s Early Insights program and competed with the UPenn women’s golf team contending for its first Women’s Ivy Championship in more than a decade. Each time she competed in the Ivy Championships, Valerie attended to cheer her on.

As her time in college comes to a close, Natalie hasn’t stopped looking towards the future. After her graduation at the end of May, she will move down to Miami to begin a two-year rotational program in commercial mortgage-backed securities with Rialto Capital, an investment management group. Although her time as a First Tee Scholar officially ends when she graduates college, she has already been in touch with First Tee – Miami to coach and mentor the next generation of First Tee participants.

Want to learn more about the First Tee College Scholarship Program and how you can get involved? Visit here.

First Tee welcomes legendary broadcaster Jim Nantz as Honorary Chair

The renowned CBS Sports voice will help further First Tee’s mission of empowering youth through golf

PONTE VEDRA BEACH, FL (May 23, 2025) – First Tee, a youth development organization that enables kids to build character through the game of golf, announced that acclaimed CBS Sports broadcaster Jim Nantz will serve as its new Honorary Chair. The news comes as the youth development organization celebrates First Tee Week nationwide, a campaign to recognize coaches and their impact on participants and their communities.

Nantz, whose distinguished broadcasting career spans more than four decades, becomes the third Honorary Chair in First Tee’s history, following President George W. Bush (2011-2024) and President George H.W. Bush (1997-2010). As Honorary Chair, Nantz will help promote First Tee’s purpose and expand its reach to empower even more young people.

“Throughout my career, I have witnessed firsthand how golf builds character, resilience and integrity – the very qualities First Tee instills in young people,” said Jim Nantz. “I am honored to serve as Honorary Chair and support an organization that uses this remarkable game to help kids develop the strength of character they will carry with them throughout their lives.”

President George W. Bush expressed confidence in his successor: “For the past 13 years, it has been my privilege to support First Tee’s mission to develop young people of character. Jim Nantz brings passion, integrity and a deep love for golf to this role. His voice has narrated historic moments in the sport, and now that same voice will help inspire a new generation. My father would be proud that our friend is following in our footsteps, and I look forward to seeing First Tee’s continued impact under Jim’s leadership.”

Jay Monahan, PGA TOUR Commissioner and Chair of First Tee Board of Governors, added: “For 40 years Jim Nantz has provided the soundtrack for the game of golf, captivating fans at home as he illustrates the drama of winning on the PGA TOUR. As much as Jim’s voice is synonymous with the biggest moments in golf, his true legacy will be the countless fans he has introduced to our sport through his love for the game and respect for its values. It’s these attributes that make him the ideal Honorary Chair for First Tee.”

Greg McLaughlin, First Tee CEO, also welcomed Nantz to this significant role: “Jim Nantz is not only one of golf’s most recognizable voices – he is someone who truly embodies the values we teach. His passion for the game, commitment to excellence and inspiring presence make him the perfect Honorary Chair to help us continue building game changers across the country.”

As Honorary Chair, Nantz will help raise awareness of First Tee’s impact, support fundraising initiatives, and champion the organization’s mission to empower kids through a lifetime of new challenges, both on and off the course.

First Tee’s network of 150 chapters engages more than 5,000 active, trained coaches who deliver a curriculum designed with input from youth development experts using golf as the platform. First Tee serves more than 3.1 million kids annually.

Learn more about getting involved with First Tee.

First Tee launches new PSA honoring youth coaches as ’Game Changers’ in kids’ lives

Debuting during First Tee Week, the national “Dear Coach” PSA underscores the lifelong impact of youth sports coaches and calls on communities to celebrate their role in shaping the next generation.

Ponte Vedra Beach, Fla. (May 21, 2025) – As part of its inaugural First Tee Week celebration, leading youth development organization First Tee has announced a powerful new public service campaign titled “Dear Coach.” The campaign honors the thousands of First Tee coaches across the country who use the game of golf to help kids and teens build character, confidence and resilience. 

Airing nationwide on digital and social platforms, the PSA features heartfelt messages from kids that showcase the deep and lasting impact of coaches, who are often described by parents as the “unsung heroes” of youth development. Additionally, First Tee participants and alumni will be sharing their personal stories through social media and First Tee’s website.  

“A great coach does not just teach the game of golf but also the incredible life lessons and values that are inherent to the sport, including believing in yourself, acting with integrity, building resilience and playing with sportsmanship,” said Jane Fader, senior vice president of marketing and communications at First Tee. “This PSA reflects the gratitude we hear every day from kids, parents and alumni about the coaches who helped them believe in themselves.” 

Shot with real participants and coaches from First Tee – Metropolitan New York, the PSA is a centerpiece of First Tee Week, a national awareness campaign running May 19–25, designed to celebrate First Tee coaches and inspire communities to get involved in youth character development through sports. 

In addition to the PSA, First Tee Week includes: 

  • Community activations and coach appreciation events at First Tee chapters across the country 
  • An alumni event at the PGA TOUR’s Charles Schwab Challenge, featuring a panel discussion on the impact of coaches 
  • Corporate partner engagement, spreading awareness across leading sports and media platforms 

First Tee coaches undergo a robust training program grounded in positive youth development research and now serve kids at 150 chapters across the globe. 

Perspectives: JUST a coach 

During First Tee Week, we celebrate the coaches who make First Tee a safe and special place for kids to learn golf and life skills.  

As vice president of programs, Ryan Graff meets First Tee coaches from across the globe. He knows they’re the beating heart of First Tee but finds they don’t always take credit for their incredible impact.  

According to research from First Tee and The Harris Poll, parents believe coaches can impact their child’s ability to work well with others (89%), respect others (89%) and show resilience in the face of challenges (88%). 

Ryan shared his perspective on the power of coaches after attending a coach training in Denver: 

As I travel and meet with the amazing people who volunteer and work at First Tee chapters, our conversation leads to me asking, “So what do you do at your chapter?” A common response is, “Oh I am just a coach.”  While I rarely correct people on the role they serve – because what do I know? – in these cases, I have to respond with, “You are not JUST a coach … you are a COACH.” 

So many thoughts fire off in my brain: Do you know the power you have in the lives of participants?  Do you understand the impact of your engagement and interactions with these kids and teens?  Do you realize they are watching and listening to how you carry yourself? 

When observing a First Tee class, it may look like play, fun and learning a lifelong sport. But there is serious work going on underneath the game.  

  • There are decisions being made on which club to select or shot to play (using good judgment) 
  • Participants are selecting targets (pursuing goals) 
  • They’re learning to navigate obstacles on the course (growing through challenge) 
  • They’re having moments of success and connecting their actions to outcomes (building positive self-identity) 
  • They’re learning how to cooperate and show respect to others in their class (collaborating with others) 

At best, a golfer left to their own devices has a 50/50 chance for these skills to transfer and apply to their life off the course. But with a trained coach guiding them through the process, this will increase those odds to 80% or higher. While I am not a gambling man, I like those odds.  

The word “coach” is derived from an old English term for a horse-drawn carriage. Coaches took important people where they wanted to go. It’s no different today; kids and teens are important people and coaches assist them to get where they want to go in life.   

I get it: As coaches, we often do not see the fruits of our labor. Sometimes, we never know the impact we had. But you are not JUST a coach; you are playing a critical role in the development of a human being – the development of their character, their moral compass, and assisting to shape their values.   

Coaches are role models, and the actions they display imprint and affect how kids and teens show up in this world, carry themselves, and interact with others.   

So, let’s drop the JUST. Being a coach is the highest honor and position one can have in the life of a kid or teen. Coaches leave lasting lessons and shape the character of participants lives, long into the future. If you are a coach, be proud and know you are making an impact on your participants.  Future generations depend on you!   

Interested in getting involved? 

You don’t have to be a great golfer to become an impactful First Tee coach. We train all of our coaches to deliver our proven curriculum.  

Find a chapter near you. 

Parents continue to believe investing in youth sports will pay dividends, new study shows

More than nine in 10 parents with adult children aged 18-35 say they’ve seen how youth sports can shape a child’s future

PONTE VEDRA BEACH, Fla. (May 8, 2025) – Despite an unsteady economy, nearly nine in 10 American parents say they are making room in the budget for extracurricular activities (88%), including sports. Nine in 10 parents say playing sports helps children build character (92%) and teaches them important life skills (90%), according to new research from The Harris Poll and First Tee.

The global consulting and market research firm teamed up with the nonprofit youth development organization to explore the value parents place on youth sports, with a particular focus on the long-term impact of coaches. The Harris Poll surveyed 2,042 U.S. adults in March 2025 and analyzed the data by gender, age, race, education and income, among other characteristics.

While few young athletes ultimately turn professional, parents believe youth sports can have lifelong benefits off the field. Nearly nine in 10 parents strongly recommend youth sports to other parents, believing that coaches can impact a child’s ability to work well with others (89%), respect others (89%) and be resilient in the face of challenges (88%).

“According to this new research, parents with adult children say the confidence their child built through sports continues to shape their success today, a data point that reinforces First Tee’s mission of teaching not only golf skills but also life skills and values that equip kids to face new challenges,” said First Tee CEO Greg McLaughlin. “While we have heard success stories from countless First Tee alumni, we are grateful to Harris Poll for helping us quantify the incredible impact of extracurricular activities.”

Generations of Americans have been shaped by youth sports, with nearly 70% of parents who grew up with coaches saying they wouldn’t be where they are today without those influential adults in their life (67%). First Tee knows its coaches are the key to its success, which is why it’s celebrating them during First Tee Week, May 19-25. The new brand awareness campaign will mark the launch of a PSA titled “Dear Coach” and feature a panel discussion on the impact of coaches at the PGA TOUR’s Charles Schwab Challenge.

Other key findings from the survey include:

  • 69% of parents believe there aren’t enough female coaches or mentors in youth sports. That number increases to 74% among parents of color. While parents see the impact of coaches, they believe coaching is significantly more accessible to boys than girls.
  • 92% of parents believe that playing sports helps kids build character. That number jumps to 97% when surveying parents whose children are currently enrolled in sports. Parents see improved mental health and exposure to new things as additional benefits of extracurricular activities.
  • More than half of parents say trustworthy coaches could increase their child’s chances of committing to an activity (51%). Parents cite positive role modeling as their top priority when assessing a coach, followed by skill development and motivation and encouragement. All First Tee coaches are trained and background checked, so they’re prepared to teach golf skills and life lessons that extend beyond the course.

“Even amid economic uncertainty, parents see youth sports as a non-negotiable investment in their child’s future,” said Abbey Lunney, Managing Director of the Trends and Thought Leadership Practice at The Harris Poll. “Nearly 9 in 10 say the experience helped prepare their children for the future. Our data shows they’re not just hoping for athletic success—they’re prioritizing confidence, resilience, and lifelong skills shaped by meaningful coaching.”

This is the third annual research collaboration between The Harris Poll and First Tee.

Download the full 2025 report.

For the results of the 2024 parent survey, click here.

From first swing to future impact: Maria Ramos’ journey with First Tee – Greater Philadelphia

Maria Ramos tried her hand at several sports before fate intervened. Her grandfather was a talented golfer and caddie. Though they never met, his legacy helped shape the path she walks today. With his memory in mind, Maria’s mom encouraged her to try golf.

Watching tournaments on TV, Maria noticed there weren’t many players who looked like her. Still, the presence of trailblazing players like Lorena Ochoa and Maria Fassi helped her envision a place for herself in the sport. “One day, we went to First Tee – Greater Philadelphia, and there was this overwhelming sense of kindness and care for students,” Maria said.

She quickly discovered that First Tee offered more than golf instruction. One lesson that left a lasting impression is the importance of using good judgment, Maria said. On the course, this means evaluating your shot from every angle, making a decision and executing with confidence, Maria explained. Off the course, it’s the mindset Maria brings to solving computer algorithms — thinking critically and acting with clarity.

College, community and continued growth

Maria now studies artificial intelligence at the University of Pennsylvania. She’s a member of the First Tee College Scholarship Program, which provides financial support, professional development opportunities and mentorship to standout First Tee alumni.

The program has helped Maria sharpen her networking skills, and she’s built strong bonds with her fellow Scholars, she said. “Now, as an adult I represent the future of First Tee,” she said. “I have no doubt we will all be friends for the rest of our lives and maintain involvement.”

Maria’s commitment to making a difference was recently rewarded by First Tee Trustee, Accenture. Maria teamed up with classmates to win Accenture’s 2025 Innovation Challenge an opportunity she learned about through Accenture’s partnership with First Tee.  During the competition, Maria and her teammates consulted for the Special Olympics, integrating technology and social impact.

“Partnering with the Special Olympics for this year’s Accenture Innovation Challenge was a delight,” said Christy Sovereign, senior managing director at Accenture and president and CEO of the 2026 Special Olympics USA Games. “Being able to witness how the next generation of leaders applied technology and teamwork to make a real difference in the lives of athletes and their communities was truly inspiring. Congrats to Maria and team for launching their Impact Passport program that empowers individuals with IDD to build social connections, track progress and engage with Special Olympics communities.”

Maria also explored her passion for making a difference through technology while studying abroad in Costa Rica. “I saw that some rural farmers had engineered amazing technologies that would likely never make it to market,” she said. “With my engineering background, eventually I hope to work in impact investing, focusing on technologies made by or for marginalized communities.”

Maria has big plans for this summer as a USGA Pathways Intern, which means she’ll get a behind-the-scenes look at the 2025 U.S. Open.

The First Tee Alumni Network is your resource for job listings, networking and access to First Tee alumni meetups. Learn more.

Liberty National Foundation extends support for First Tee and its character-building golf program

The Liberty National Foundation announced earlier today an extension of its long-standing support through 2029. 

Committing an additional $1 million, this latest gift brings the Fireman family and Liberty National Foundation’s total contribution to First Tee to $8 million since its first commitment in 2012.

The announcement was made during a special event at Liberty National Golf Club, where the Fireman family was celebrated for their continued support of First Tee’s mission to build character in young people through the game of golf. The new commitment will primarily support four First Tee chapters across New Jersey, which collectively impacted nearly 29,000 youth in 2024.

Jennifer Weiler, Senior Vice President of Network Relations at First Tee, joined Liberty National Foundation and New Jersey’s First Tee chapter leaders at the event.

Jennifer Weiler, First Tee, and Dan Fireman, Liberty National Foundation

“What makes this partnership so meaningful is how it helps us shape young potential into lifelong character,” said Weiler. “The continued support from the Liberty National Foundation allows us to reach thousands of children across New Jersey, particularly in underserved communities where access to character-building programs like ours can be transformative.”

Dan Fireman, Founder of the Liberty National Foundation, emphasized the alignment between First Tee’s mission and his family’s values. 

“Through this continued partnership with First Tee, we’re committed to ensuring that more young people, especially those from underserved communities, have access to the character-building power of this great game,” said Fireman.

Dan’s father, Paul Fireman, was recognized last November when First Tee honored him with the Lifetime Achievement award

First Tee has grown into a global youth development organization impacting more than 3.1 million kids and teens annually through its network of 150 Chapters with programs delivered at more than 1,700 golf facilities, as well as in nearly 12,000 schools and more than 2,000 youth centers. The organization has expanded internationally, with programs now in Australia, Canada, Japan, South Korea, Mexico, and Morocco.

The Liberty National Foundation’s gift will help further First Tee’s commitment to providing inclusive access to its programs, with a focus on reaching young people from diverse backgrounds and underserved communities.

Building confidence and perseverance: A journey from First Tee to cybersecurity

As a participant in First Tee – Delaware, Grace Lombardi said she learned not only the fundamentals of golf but also some of life’s most valuable lessons. Confidence and perseverance are values that have helped Grace overcome obstacles and carve a path into the world of cybersecurity, an industry where women are still a minority.

“Confidence empowered me to take on challenges, whether it was mastering complex security concepts, earning certifications or speaking up in technical discussions,” she said. “At the same time, perseverance kept me moving forward despite obstacles, from overcoming imposter syndrome to pushing through rigorous training and setbacks.”

Grace recently began working in AWS Professional Services, supporting national security as a cloud engineering consultant. In this role, she works with clients in the federal government, helping them leverage AWS solutions to enhance their operations.

Grace said she’s proud to work for an organization that’s a major supporter of First Tee. AWS joined First Tee as a Trustee in 2021. With a dedicated team, AWS supports participants through STEM programming, employee volunteerism and alumni support. In 2024, AWS invited a select First Tee alumni to AWS re:Invent, the world’s largest annual cloud computing conference.

At re:Invent, Grace was able to attend several workshops. “I highly encourage any First Tee alumni to attend re:Invent if they get the chance,” she said. “While it’s a tech conference, the wealth of knowledge, networking opportunities and exposure to innovation make it valuable for professionals in any field.”

Forging a path in cybersecurity

Golf isn’t easy, and resilience is a trait Grace picked up during her seven years as a First Tee participant.

She said it’s important for her to stay involved with the organization because she wants to give back to the next generation. “First Tee gave me the opportunity to have so many amazing experiences across the country, and I learned so much while meeting incredible people,” she said.

Grace always knew she wanted a career that would challenge her. When she was a high school sophomore, she got an invitation that would change her life. A friend asked her to tag along to a cybersecurity conference because he didn’t want to go alone. She participated in a digital capture-the-flag competition, and the rest is history.

“I had no idea what I was doing, but I had an absolute blast and learned so much from the other attendees,” she said. She was struck by how much people seemed to enjoy their work in cybersecurity, and a new career path was on her radar.

Grace enrolled in coding classes at a local community college, before attending Rochester Institute of Technology as an undergrad and graduate student. She spent more than two years working for federal agencies before joining AWS.

“Looking back, what started as an unexpected experience at a conference in high school turned into a fulfilling career built on curiosity, problem solving and a drive to make a real impact,” she said. She felt the same type of excitement at re:Invent. “It opened the door to incredible opportunities, deepened my technical knowledge and ultimately paved the way for my career at AWS,” she said.

“Grace’s story illustrates the powerful impact of relationships like AWS and First Tee in shaping future leaders,” said Ebony Taylor, head of global executive customer engagement at AWS Professional Services. “Her journey from learning golf fundamentals to becoming a cloud engineering consultant demonstrates how confidence and perseverance can drive success in technology fields.”

“At AWS, we value individuals who aren’t afraid to dive deep into new challenges and continuously learn. We’re proud to support organizations like First Tee that help develop well-rounded professionals who can make meaningful contributions to critical fields like cybersecurity, and we’re happy to create pathways for more talented individuals like Grace to thrive in technology careers,” Taylor said.

Learn more about the First Tee Alumni Network, which provides professional development and social opportunities across the country.